Use case · Sales
Research every prospect before the first message
To research prospects with AI agents, give a Brainwrite bot a list of target companies and your ideal customer profile. It reads each company's public pages and recent news, enriches the account in Apollo if you connect it, and writes a short brief: what they do, signs they fit, and a specific reason to reach out now. A writer bot drafts a first message you review.
Research the 20 companies in the Q4 targets sheet. For each, write a five-line brief: what they do, signs they fit our profile of 50 to 200 person logistics firms, and one recent, specific reason to reach out, with a link. Draft a first email for the strong fits. Do not send or add anyone to a sequence.
Your Chief of Staff put a team on it
Atlas· Account researcher
Sage· Fit checker
Dash· Outreach writer
- 20 accounts researched; 7 strong fits, 9 possible, 4 poor fits with reasons
- Lattice Freight: 140 people, hiring 3 dispatch coordinators this month (job posts linked)
- Reason to reach out: they opened a second warehouse in September (news link)
- 7 first-email drafts in the sheet, each citing its reason
DoneWhich accounts to contact, and when waits for you. Nothing was sent.
DashOperations3 apps connectedAtlasResearchRead-only access
Prospect research: done. Nothing sent.
- 120 accounts researched; 7 strong fits, 9 possible, 4 poor fits with reasons
- 2Lattice Freight: 140 people, hiring 3 dispatch coordinators this month (job posts linked)
- 3Reason to reach out: they opened a second warehouse in September (news link)
3 bots on this jobThe job
Doing it yourself, and handing it off.
Doing it yourself
Good outreach needs a reason that is about the prospect, not you. Finding one means reading their site, their recent news, their job posts, and the person's role, for every account on the list. Done properly, that is fifteen minutes per company, so most lists get a template with the first name swapped in. Reply rates drop, and the accounts that fit best get the same message as the ones that do not.
What the team does
- Read each company's public site, news, and job postings, with links
- Enrich accounts in Apollo when it is connected
- Mark fit against your profile with the evidence
- Draft a first message built on a specific, true reason to reach out
What waits for you
- Which accounts to contact, and when
- Every message, and every addition to a sequence
- Your ideal customer profile and the claims you are comfortable making
The team
Who's on it.
Your Chief of Staff picks the specialists the job needs. Each has its own role, instructions, model, and app access.
AtlasIllustrated exampleAccount researcher
Reads the company's public site and news in its built-in browser and, with Apollo connected, enriches the account and checks job postings.
SageIllustrated exampleFit checker
Compares each account with your ideal customer profile and marks fit with the evidence.
DashIllustrated exampleOutreach writer
Drafts a short first message built on the reason to reach out. Drafts only.
How it runs
A run, step by step.
- 01
Give the list and profile
Share target companies in a Google Sheet and describe who you sell to and why they buy.
- 02
Research each account
The researcher reads public sources and Apollo data and records facts with links.
- 03
Brief and draft
Each account gets a brief in the sheet and a first message draft.
- 04
Review and send
You choose which accounts to contact and approve each message or sequence step.
Start faster
Ready-made teams for this job.
Add a team from the library in one click. You see a preview first; routines arrive paused and connected apps stay off until you approve them.
What you'll connect
Apps this job uses.
Apollo
Bots search and enrich prospects in Apollo, build accounts, and add contacts to sequences you approve.
HubSpot
Bots search HubSpot contacts and deals, log notes and tasks, and keep records tidy.
LinkedIn
Draft LinkedIn posts and comments, read company page and share stats, and publish only after you approve.
Google Sheets
Bots read and write Google Sheets, append and upsert rows, and add charts to trackers and reports.
FAQ
Questions about Prospect research
Where does the prospect information come from?
From public pages the bot reads in its built-in browser, such as the company's site and news, and from apps you connect. Apollo can search and enrich people and companies and return job postings and news. The LinkedIn connector looks up company info. Each fact in a brief comes with its source.
Will it send cold emails for me?
No. The writer drafts, and you decide. Adding contacts to an Apollo sequence is an approval card unless you have allowed it, and sending through Gmail works the same way. Keep this job in Ask mode so every message and sequence step is yours to approve.
Does it scrape LinkedIn profiles?
No. The LinkedIn connector covers your own posts, company page statistics, and company lookups, not bulk profile scraping. For people data, connect Apollo, which has its own enrichment tools and terms of use. Respect each source's rules and your local privacy law when you contact anyone.
Built on
Features this job relies on.
Built-in browser
A browser tab bots use for web work, which you can watch and take over for sign-ins and MFA.
Connected apps
Gmail, GitHub, Slack, Notion and hundreds more via OAuth, with per-bot tool grants.
Approvals
Risky actions become cards you approve or deny in the conversation. Ask or Full Access per thread.
Chief of Staff
One bot takes your request, hands focused tasks to specialists, and returns a single summary.
Give your first job to Brainwrite.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing.
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