Use case · Marketing

Launch one focused campaign with a clear stop-or-scale rule

To plan a launch campaign with AI agents, install the Launch a Measurable Campaign team in Brainwrite and describe the launch. Maya picks one audience and growth bet, Echo writes the message and assets, Orbit builds a channel-by-channel distribution plan, and Lens sets the baseline and decision threshold. You get one owned plan instead of four separate documents.

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Launch campaign

We launch our scheduling add-on next month. Build one focused campaign with positioning, creative angles, distribution, measurement, and a stop-or-scale rule.

Your Chief of Staff put a team on it

Atlas· Maya, Growth Lead
Sage· Echo, Creative and Copy Lead
Dash· Orbit, Distribution Lead
Penny· Lens, Growth Analyst

Bet: clinic managers who rebook by phone; promise: fewer no-shows from self-serve rescheduling (hypothesis, proof needed)
Asset set: 1 landing page, 3 email variants, 4 LinkedIn posts, all on the same claim
Distribution: 10 dated steps across email, LinkedIn, and one partner newsletter, each with an owner
Primary metric: trial starts from the landing page; scale above 4%, stop below 1.5% after 3 weeks

DoneSaved as a routine: Fridays at 15:00. It starts paused until you turn it on.

An illustrated example. Your team works on your own files and apps.

A marketing team sketches a campaign on a whiteboard while illustrated AI agents Sage, Atlas and Nova join the discussion.

The job

Doing it yourself, and handing it off.

Doing it yourself

Launches sprawl. Someone writes positioning, someone else writes ad copy that promises something slightly different, the social plan lists every channel at once, and nobody decides beforehand what result would count as success. Two weeks later the numbers are ambiguous and the team argues about whether to keep going. The work is real, but without one bet, one message, and one metric, it is hard to learn anything from it.

What the team does

Write a positioning brief that marks unproven claims as hypotheses
Produce channel-ready copy and asset variations around one message
Build a distribution sequence with owners and dates
Define the metric, baseline, and threshold before launch

What waits for you

The bet and the budget
Every post, email, and ad before it goes out
Whether to stop, iterate, or scale

See it in the app

What it looks like in Brainwrite.

A real screenshot from a demo workspace.

Campaign Room group chat: Maya assigns work, Echo hands copy to Orbit, Orbit asks Lens for the metric, and Maya posts an owner/due table.

The team

Who's on it.

Your Chief of Staff picks the specialists the job needs. Each has its own role, instructions, model, and app access.

AtlasIllustrated example
Maya, Growth Lead
Turns the goal into one audience, promise, and success metric, and says no to activity that does not serve the bet.
SageIllustrated example
Echo, Creative and Copy Lead
Writes the concept and copy from a real customer insight with credible proof. No fake testimonials or invented urgency.
DashIllustrated example
Orbit, Distribution Lead
Plans owned, earned, partner, community, and paid channels with cadence, owners, and dependencies.
PennyIllustrated example
Lens, Growth Analyst
Sets the primary metric, baseline, time window, and decision threshold before launch, and reads the results afterwards.

How it runs

A run, step by step.

01
Position
Maya clarifies the audience, situation, current alternative, and promise. Claims without proof are marked as hypotheses.
02
Make the assets
Echo builds the minimum asset set for each chosen channel, with variations that keep the same underlying claim.
03
Plan distribution
Orbit sequences the launch with owner, date, audience, and adaptation for each channel.
04
Measure and decide
Lens's weekly experiment review runs Fridays at 15:00 and recommends stop, iterate, scale, or gather more data.

Start faster

Ready-made teams for this job.

Add a team from the library in one click. You see a preview first; routines arrive paused and connected apps stay off until you approve them.

Team libraryLaunch a Measurable CampaignView the team →

What you'll connect

Apps this job uses.

FAQ

Questions about Launch campaign

Will the agents post or run ads for me?

Not by default. The team plans and drafts; posts, emails, and ads wait for you. If you connect an app such as LinkedIn or Mailchimp, actions through it appear as approval cards in Ask mode. Ad spend is always your decision, and Brainwrite's plans include neither ad budget nor AI usage.

How does it decide whether the campaign worked?

Lens defines measurement before launch: one primary metric, supporting diagnostics, a baseline, a time window, and a decision threshold. In the weekly review it flags tracking or sample-quality problems, separates correlation from causation, and recommends stop, iterate, scale, or gather more data, with an owner and date for each next action.

Does it make up customer quotes or results?

The team's rules forbid it. The shared instructions say not to fabricate customers, results, urgency, or data, and Echo is told to avoid fake testimonials and empty superlatives. Claims without proof are marked as hypotheses in the positioning brief, so you can see what still needs evidence.

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