Use case · Marketing
Get blog drafts that arrive researched, checked, and scored
To write blog posts with AI agents, install the Blog Writing & SEO Team in Brainwrite and give it a topic. Wren scopes a brief and outline, Finch finds and verifies the statistics, Wren drafts from those sources, Beacon checks on-page SEO and schema, and Vera scores the draft against a 100-point rubric. You decide whether it publishes.
Write a post for small accounting firm owners on how to shorten month-end close. Ground every statistic in a source and bring it to me scored and ready for review.
Your Chief of Staff put a team on it
Sage· Wren, Blog Writer
Atlas· Finch, Research & Sourcing Lead
Dash· Beacon, SEO, Schema & Site Health Auditor
Penny· Vera, Content Quality Reviewer
- Brief and outline written by Wren before any drafting: audience, angle, target keyword, and 6 sections
- 9 statistics verified by Finch; 2 dropped because no reliable source could be found
- Beacon: title is 71 characters, shorten it; Article and FAQ JSON-LD attached
- Vera score: 78 of 100, with 3 high-severity fixes listed
DoneWhether a post publishes, and where waits for you. Nothing was sent.
Blog writing: done. Nothing sent.
- 1Brief and outline written by Wren before any drafting: audience, angle, target keyword, and 6 sections
- 29 statistics verified by Finch; 2 dropped because no reliable source could be found
- 3Beacon: title is 71 characters, shorten it; Article and FAQ JSON-LD attached
4 bots on this jobThe job
Doing it yourself, and handing it off.
Doing it yourself
Writing one good post means choosing a topic people search for, researching it, finding statistics you can actually cite, drafting, editing, checking titles, meta, headings and schema, and then getting a second opinion. A chatbot will produce a draft in seconds, but it may invent a statistic, ignore your voice, and skip the SEO checks. Fixing that by hand can take longer than writing the post yourself.
What the team does
- Plan content pillars and write briefs before any drafting
- Verify and source every statistic in the draft
- Check on-page SEO and generate JSON-LD
- Score each draft against a 100-point rubric
- Localise finished posts for the markets you name
What waits for you
- Whether a post publishes, and where
- The topic and the angle
- Which review fixes to accept
See it in the app
What it looks like in Brainwrite.
A real screenshot from a demo workspace.
The team
Who's on it.
Your Chief of Staff picks the specialists the job needs. Each has its own role, instructions, model, and app access.
SageIllustrated exampleWren, Blog Writer
Owns strategy, the editorial calendar, briefs, outlines, drafts, rewrites, and repurposing. Drafts only from verified claims.
AtlasIllustrated exampleFinch, Research & Sourcing Lead
Finds and tiers every source, rejects content mills, and keeps unsupported statistics out of the draft.
DashIllustrated exampleBeacon, SEO, Schema & Site Health Auditor
Checks title, meta, headings, links, and canonical, generates JSON-LD, and reports fixes rather than rewriting prose.
PennyIllustrated exampleVera, Content Quality Reviewer
Scores drafts and published posts against a 100-point rubric and flags issues by severity. Advisory, not a gate.
How it runs
A run, step by step.
- 01
Brief first
Wren clarifies the audience and angle and writes a brief and outline before any drafting starts.
- 02
Research
Finch verifies each statistic and tiers its source. Wren never invents a citation.
- 03
Draft and check
Wren drafts from Finch's verified claims, and Beacon runs the on-page SEO and schema pass.
- 04
Score and decide
Vera scores the draft and returns a prioritised fix list, and you make the publish call. Iris can translate and localise the finished post into the languages you ask for.
Start faster
Ready-made teams for this job.
Add a team from the library in one click. You see a preview first; routines arrive paused and connected apps stay off until you approve them.
What you'll connect
Apps this job uses.
WordPress.com
Read your WordPress.com posts and create and update drafts. Publishing stays with you in the editor.
Webflow
Add Webflow CMS items, fix page titles and meta descriptions, read form submissions, and publish when you approve.
Google Docs
Bots create Google Docs from Markdown, read and search docs, edit sections, and export PDFs.
Google Sheets
Bots read and write Google Sheets, append and upsert rows, and add charts to trackers and reports.
FAQ
Questions about Blog writing
How does the team avoid made-up statistics?
Finch researches and tiers every statistic before it reaches a draft, preferring government bodies, standards bodies, and research institutions, and rejecting content mills. Wren drafts only from Finch's verified claims and never invents a citation. If a claim cannot be supported, it stays out of the post.
Will it publish to my blog?
Not without you. The team's shared instructions say no one posts, publishes, or spends money without your explicit approval, and Vera's score is advisory: a person always makes the final call. If you connect WordPress or Webflow, publishing in Ask mode shows up as an approval card first.
What is in the 100-point rubric?
Vera scores posts across Content Quality, SEO Optimization, E-E-A-T Signals, Technical Elements, and AI Citation Readiness, and flags each issue by severity. She is told to be strict, because an accurate 75 is more useful than an inflated 85. She can score fresh drafts and posts that are already published.
Can it write in my brand voice?
Yes. Wren uses brand-voice and writing-persona context when it exists, and bot memory in Brainwrite is plain text you can read and edit. Give it a few posts you like and your style rules once, and they carry into later briefs and drafts.
Built on
Features this job relies on.
Team library
Add a ready-made team of bots in one click. Preview first; routines arrive paused and apps stay off.
Threads and groups
Up to three independent threads per bot, plus group chats where several bots share one brief.
Approvals
Risky actions become cards you approve or deny in the conversation. Ask or Full Access per thread.
Memory
Plain-text memory per bot that you can read, fix and delete. No hidden profile.
Give your first job to Brainwrite.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing.
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