Use case · SEO

Check a local business's site and listings before the map pack does

To run a local SEO audit with AI agents, install the Local SEO Team in Brainwrite and give it a business website. Sable detects the business type and industry, then scores the site on six local signals. Radar cross-checks name, address, and phone across the site, its schema, and public listings, and maps nearby competitors from public map data.

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Local SEO

Audit our plumbing company site for local SEO. We have 12 location pages; check whether any of them look like doorway pages, and confirm our phone number and address match everywhere.

Your Chief of Staff put a team on it

  • Atlas· Sable, Local On-Page SEO Specialist
  • Sage· Radar, Citation & Maps Intelligence
  • Detected: service-area business, home services vertical
  • Doorway risk: 5 of 12 location pages read the same with the city name swapped
  • NAP mismatch: footer phone differs from the phone in LocalBusiness schema
  • 11 same-category businesses mapped within the service area from OpenStreetMap

DoneWhich listings and pages to correct waits for you. Nothing was sent.

An illustrated example. Your team works on your own files and apps.
A florist arranges a bouquet in her shop while illustrated AI agents Nova and Dash show her the day's orders on a tablet.
NovaChief of Staff
7:40 am

Local SEO: done. Nothing sent.

  1. 1Detected: service-area business, home services vertical
  2. 2Doorway risk: 5 of 12 location pages read the same with the city name swapped
  3. 3NAP mismatch: footer phone differs from the phone in LocalBusiness schema
2 bots on this job
Which listings and pages to correctWaiting for your yes

The job

Doing it yourself, and handing it off.

Doing it yourself

Local search depends on details that drift. The phone number in the footer differs from the one in the schema. A location page was copied from another city with only the name swapped. The opening hours on the site are out of date. Checking means visiting each page and each listing by hand, writing down what you find, and comparing it all in a spreadsheet. With a dozen locations, it rarely happens.

What the team does

  • Detect business type and industry before scoring
  • Score six local dimensions and flag a primary category mismatch
  • Flag location pages that fail the swap test
  • Cross-check name, address, and phone everywhere they appear
  • Map nearby same-category businesses from free public map data

What waits for you

  • Which listings and pages to correct
  • Any change to your Google Business Profile or website

See it in the app

What it looks like in Brainwrite.

A real screenshot from a demo workspace.

Templates preview of the Ship Software Safely team before adding it: Ada (lead), Lin, Pixel, Rigel, a group chat, playbooks and one paused routine.

The team

Who's on it.

Your Chief of Staff picks the specialists the job needs. Each has its own role, instructions, model, and app access.

  • AtlasIllustrated example

    Sable, Local On-Page SEO Specialist

    Detects brick-and-mortar, service-area, or hybrid, plus the industry, then scores GBP signals, reviews, on-page, NAP, schema, and authority. Runs a doorway-page check on multi-location sites.

  • SageIllustrated example

    Radar, Citation & Maps Intelligence

    Cross-checks name, address, and phone across the website, its schema, and public listings, and maps nearby same-category businesses using free OpenStreetMap data.

How it runs

A run, step by step.

  1. 01

    Install the team

    Add the Local SEO Team from the team library. It needs no connected apps to start.

  2. 02

    Give it the site

    Share the website and, for multi-location businesses, the location pages to check.

  3. 03

    Audit and gate

    Sable scores the six local dimensions. On multi-location sites, its quality gate checks every location page for doorway risk before any of them gets a score.

  4. 04

    Cross-check

    Radar compares NAP across the site, schema, and listings, and maps nearby competitors. Findings that would need paid Maps data say so.

Start faster

Ready-made teams for this job.

Add a team from the library in one click. You see a preview first; routines arrive paused and connected apps stay off until you approve them.

What you'll connect

Apps this job uses.

FAQ

Questions about Local SEO

Does it read my Google Business Profile?

Not directly. The team works from free, publicly checkable data by default and says so whenever a finding would need a paid Maps or DataForSEO connection it does not have. It checks GBP signals on your website, such as a Maps embed, visible hours, and category consistency, but never claims live profile data.

What is the doorway page check?

On multi-location sites, Sable runs a quality gate before scoring any individual location page. It applies a swap test: if you can swap the city name and the page still reads naturally with no loss of meaning, it is flagged as a doorway-page risk, however well optimised it otherwise looks.

Which kinds of local business does it handle?

Sable detects whether a business is brick-and-mortar, service-area, or hybrid, and whether it is a restaurant, healthcare, legal, home services, real estate, or automotive business. Each path changes which signals matter. If no industry is clear, it uses a generic local business path and tells you so.

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